| Titre | World's Largest Coupon |
| Agence | David&Goliath |
| Campagne | Legendary |
| Annonceur | Jack in the Box Inc. |
| Marque | Jack in the Box |
| Date de première diffusion/publication | 2015 / 3 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon. Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon. |
| Type de média | Promotion & Evènements |
| Longueur | |
| Directeur de création groupe | Ben Purcell |
| Producteur délégué | Mark Hall |
| Founder & Chairman | David Angelo |
| Directeur de création groupe | Steve Yee |
| Directeur de diffusion | Paul Albanese |
| Group Account Director | Michele Tebbe |
| Responsable de la création | Colin Jeffrey |
| Montage | Spinach Los Angeles |
| CMO & SVP Menu Innovation & Execution | Keith Guilbault |
| VP Menu Strategy & Innovation | Iwona Alter |
| Communications Manager | Lauren Ohlsson |
| Director of Innovation & Social Engagement | Jen Kennedy |
| Innovation Project Manager | Mikim Luu |
| Social Media Manager | Rah Mahtani |
| Senior Art Director | Robert Casillas |
| Senior Copywriter | Courtney Pulver |
| Director of Print Services | Meredith Walsh |
| Directeur de clientèle | Frith Dabkowski |
| Account Coordinator | Kristina Papillion |
| Senior Project Manager | Lila Anton |
| PR Agency | MWW Group |
| Founder & CEO | Michael Kempner |
| EVP and General Manager, Western Region | JP Schuerman |
| Maison de production | Grandesign |
| Producteur exécutif | Bob Ridgeway |
| Producteur délégué | Thomas Campbell |
| Sales Representative | Aileen Shaw |
| Printer of Coupon | BP Graphics |
| Managing Director / Editor | Adam Bright |
| Cinematographer | Art Castle |
| Producteur | Jonathan Carpio |
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