Titre | Jeremy |
Agence | 180 Amsterdam |
Campagne | Gold Is Never A Given (print/online) - adidas |
Annonceur | adidas |
Marque | adidas |
Mise en ligne | Août 2008 |
Secteur d'activité | Mode, vêtements, chaussures |
Slogan | Impossible is Nothing |
Synopsis | To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN |
Type de média | Presse & publications |
Photographe | Gus Powell |
Maison de production | 2D Photo Productions |
Acheteur d'art | Kristina Floren |
Artiste / Dessinateur | Emile Wilmer |
Chef de projet | Piers Bebbington |
Producteur print | Marlon Lee |
Producteur print | David Corfield |
Planneur | Andy Edwards |
Responsable de budget agence | Caroline Britt |
Business Director | Geoff Coyle |
Infographiste | Emile Wilmer |
Concepteur / rédacteur | Carlos Furnari |
Directeur artistique | Paulo Martins |
Directeur de création | Carlos Furnari |
Directeur de création | Paulo Martins |
Directeur de création | Dean Maryon |
Marketing Director | Kieran Riley |