| Titre | King Kong |
| Agence | adam&eveDDB |
| Campagne | Volkswagen British Campaigns |
| Annonceur | Volkswagen |
| Marque | Volkswagen |
| Mise en ligne | Avril 2005 |
| Produit | Polo |
| Secteur d'activité | Voitures |
| Philosophie | Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values. |
| Problème | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Résultat | Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Type de média | Presse & publications |
| Marché | Royaume-Uni |
| Directeur de création | Jeremy Craigen |
| Directeur de création | Ewan Paterson |
| Directeur artistique | Nick Allsop |
| Concepteur / rédacteur | Simon Veksner |
| Responsable de budget agence | Richard Stainer |
| Illustrateur | Paul Slater |
| Typographe | Peter Mould |
| Responsable de budget agence | Michael Flatt |
| Marketing Manager | Catherine Woolfe |
| Brand Manager | Catherine Woolfe |
Plus de réalisations
VOIR TOUSCrosswords
- MARQUE:
- Volkswagen
- AGENCE:
- adam&eveDDB
Cops
- MARQUE:
- Volkswagen
- AGENCE:
- adam&eveDDB