Nike - "The Conductor"

Wieden + Kennedy

Wieden + Kennedy Portland, Etats-Unis

Awards

5217

Marque: Nike
Pays: Etats-Unis

Annonceur: Nike

Titre	The Conductor
Agence	Wieden + Kennedy
Campagne	The Conductor
Annonceur	Nike
Marque	Nike
Date de première diffusion/publication	2016 / 3
Secteur d'activité	Mode, vêtements, chaussures
Synopsis	As Kobe Bryant’s 20-year pro basketball career concludes this evening in Los Angeles, Bryant playfully orchestrates a symphony of cheers and jeers in Nike’s new film, “The Conductor,” which illustrates the athlete’s polarizing effect among players, coaches and fans, whom many have loved and others have loved to hate. Cameos in the new film, directed by Mark Romanek and developed in partnership with Wieden+Kennedy Portland, include Hall-of-Fame coach Phil Jackson, 10-time All-Star and Los Angeles native Paul Pierce, former world champion Rasheed Wallace, a flustered Benny the Bull and passionate fans representing nine basketball teams. “The Conductor” continues the love-hate theme surrounding Bryant, established by Nike Basketball last Thursday and leading into Mamba Day today. This tribute illustrates how hate has manifested into respect and admiration for Bryant. It began with Nike athletes across multiple sports wearing black and gold shoes as a symbolic tribute to Bryant’s golden career fading to black.
Type de média	Digital
Longueur	90 seconds
Bande son	"I've Been Loving You Too Long To Stop Now" by Otis Redding
Maison de production	Anonymous Content
Réalisateur	Mark Romanek
Producteur exécutif	SueEllen Clair
Directeur de création	Ryan O'Rourke
Directeur de création	Alberto Ponte
Maison de production	Beacon Street Studios
Arranger	John Nau
Arranger	Andrew Feltenstein
Montage	Exile Editorial
Monteur	Eric Zumbrunnen