International Olympic Committee - "“You are a worthy opponent. You give me purpose and strength” Frank Chamizo"

Hulse & Durrell Vancouver, Canada

Awards

3939

Marque: International Olympic Committee
Pays: Canada

Annonceur: International Olympic Committee

Titre	“You are a worthy opponent. You give me purpose and strength” Frank Chamizo
Agence	Hulse & Durrell
Campagne	Stronger Together
Annonceur	International Olympic Committee
Marque	International Olympic Committee
Date de première diffusion/publication	2021 / 7
Secteur d'activité	Equipes sportives, Evènements sportifs
Philosophie	Two talented directors - Mark Zibert and Kevin Foley – illustrate the more human side of some fan-favorite athletes for the 2021 International Olympics Committee campaign entitled “Stronger Together.” Amplified by a rousing score and inspiring voiceovers, the films showcase the dynamic athleticism of Olympians in an affecting and soulful way. Since the campaign kicked off with the hero film, the IOC reported it has measured over 250 million impressions. The anthem spot features some 20 athletes, capturing the explosive power and breathtaking skill of exciting up-and comers to household names. Other films within the campaign focus the lens on individual athlete stories, including Naomi Osaka, Usain Bolt, Tony Hawk, Nyjah Huston, and Refugee Olympic Team member Yusra Mardini. The sixth and final film, released on July 13, offers a tantalizing glimpse of the world of wrestling, each shot artfully demonstrating the grace and power of Cuban-Italian wrestler Frank Chamizo Marquez. Working collaboratively with Canadian design agency Hulse & Durrell from the beginning, Zibert and Foley created the mood film that ultimately won the agency the pitch. For the directors, it was imperative there be a sense of humanity and emotion in the storytelling. Beyond beautiful vignettes of the athletes’ physicality, the films needed to emphasize solidarity and the strength in the collective human experience, now more than ever. Produced by Scouts Honour with an all-Canadian crew, production on the star-studded work commenced pre-pandemic and picked back up in 2021, with the global film shoot spanning six cities across four continents, including Cape Town (South Africa), Lisbon (Portugal), Los Angeles (USA), Kingston (Jamaica), Melbourne (Australia), and Toronto (Canada). With an average of only 30 minutes with each athlete, pulling off the hero and individual films was a feat of efficiency and flexibility.
Type de média	Film Web
Longueur	51 seconds
Marché	Afrique du Sud, Jamaïque, Etats-Unis, Portugal, Australie
Montage	Married to Giants
Colorisation	Alter Ego
Service Production Company	Finch
Maison de production	Scouts Honour
Réalisateur	Kevin Foley
Réalisateur	Mark Zibert
Producteur exécutif	Simon Dragland
Producteur exécutif	Rita Popielak
Cinématographie	Eric Kaskens
Cinématographie	Mark Zibert
Creative Research	Tricia Zaremba
Photographe	Janick Laurent
Editorial Company Executive Producer	Julie Axell
Monteur	Graham Chisholm
Monteur	Raj Ramnauth
Assistant Monteur	Matthieu Belanger
Assistant Monteur	Nick Yumul
Directeur de la production audiovisuelle	Greg Durrell
Directeur de la production audiovisuelle	Ben Hulse
Producteur, agence	Kelly Parlane
Directeur artistique	James Moslander
Concepteur / rédacteur	Adam Tetreault
Online/SFX	The Vanity
Lead VFX	Sean Cochrane
VFX Artist	Mike Medeiros
VFX Artist	Andrew Farlow
VFX Executive Producer	Stephanie Pennington
VFX Producer	Kayla Baxter
Production du son	Six Degrees
Voice/Music Director	Dan McManus
Original Score	Alec Harrison
Additional Orchestration	Chris McGuire
Mixer	John Iaquinta
Coloriste	Wade Odlum
Service Production Company	AG Films
Service Production Company	Moonlighting Film Production
Service Production Company	Media Mob
Service Production Company	Walters Productions Jamaica
Acteur / vedette	Frank Chamizo
Acteur / vedette	Usain Bolt
Acteur / vedette	Tony Hawk
Acteur / vedette	Nyjah Huston
Acteur / vedette	Yusra Mardini
Acteur / vedette	Naomi Osaka