Toronto Jewish Film Festival - "Swedish Car"

FCB Canada

FCB Canada Toronto, Canada

8741

Marque: Toronto Jewish Film Festival
Pays: Canada

Annonceur: Toronto Jewish Film Festival

Titre	Swedish Car
Agence	FCB Canada
Campagne	Swedish Car
Annonceur	Toronto Jewish Film Festival
Marque	Toronto Jewish Film Festival
Date de première diffusion/publication	2015 / 4
Synopsis	Just because you’re not Jewish doesn’t mean you can’t attend this year’s Toronto Jewish Film Festival.
Philosophie	That’s the message of a new campaign created by FCB Toronto to promote the event, which runs from April 30-May 10 (and only the films have to be Jewish, FYI). To highlight that sense of all-inclusiveness, FCB helmed a few spots that indulge in some rather ridiculous stereotyping to hammer home the “just because you’re this doesn’t mean can’t do this” missive. Thanks to our clueless interviewer, we learn that white guys do eat tacos, Asian guys do drive Volvos, and you needn’t know yoga’s Hindu history to practice it. The campaign as a whole is silly, but it’s easy to understand what FCB and TJFF are going for.
Type de média	Télévision
Longueur	30 seconds
Producteur	Tony DeSousa
Directeur de la photo	Doug Koch
VP Group Creative Director	Jeff Hilts
PDG	Tyler Turnbull
Responsable de la création	Jon Flannery
Account Planning	Mona Chammas
Account Planning	Heather Segal
Writer	Joseph Vernuccio
Writer	Dave Hayes
Writer	Sabiha Chaudry
Writer	Krystle Mullin
Writer	Dave Delibato
Directeur artistique	Naeem Walji
Directeur artistique	Rob Dean
Account Service	Marci Mancinelli
Account Service	Sunil Sekhar
Print Production	Victor Carvalho
Project Management	Kinga Karadi
Project Management	Rameez Al Aghbar
Traffic	Stefanie Saganski
Production	Fuel Studio
Réalisateur	Alex Ogus
Producteur exécutif	Peter Grech
Executive VFX Producer	Laurie Kerr-Jones
VFX Producer	Jodie Moore