Titre | The Scream - Cabbage |
Agence | OUT TO LUNCH |
Campagne | The Screams |
Annonceur | Boroume |
Marque | Boroume |
Date de première diffusion/publication | 2022 / 9 |
Secteur d'activité | Questions environnementales |
Synopsis | This campaign draws attention to world hunger and also to the fact that food waste adds additional climate climate issues to the planet. |
Philosophie | The campaign takes inspiration to Munch's artwork "The scream". The agonized face in the painting has become one of the most iconic images of modern art, seen as symbolizing the anxiety of the human condition. In this campaign, the screaming face has been recreated with different food items that easily end up in the gargabe without much thought to attract attention to the subject of food waste and its consequences on not only hunger around the world but on the planet's climate crisis as well. |
Type de média | Presse & publications |
Image Manipulation / Retouching | AMPOO STUDIO |
Directeur de création | Anna Stilianaki |
Concepteur / rédacteur | Anna Stilianaki |
Photography | Shutterstock |
Directeur de création | Tasos Georgiou |
Directeur artistique | Tasos Georgiou |
Directeur de clientèle | Irini Sohoriti |