Anna Stilianaki
founder / ceo / head creative at out to lunch
Athens, Grèce
TitreThe Scream - Cabbage
Agence
Campagne The Screams
Annonceur Boroume
Marque Boroume
Date de première diffusion/publication 2022 / 9
Secteur d'activité Questions environnementales
Synopsis This campaign draws attention to world hunger and also to the fact that food waste adds additional climate climate issues to the planet.
Philosophie The campaign takes inspiration to Munch's artwork "The scream". The agonized face in the painting has become one of the most iconic images of modern art, seen as symbolizing the anxiety of the human condition. In this campaign, the screaming face has been recreated with different food items that easily end up in the gargabe without much thought to attract attention to the subject of food waste and its consequences on not only hunger around the world but on the planet's climate crisis as well.
Type de média Presse & publications
Image Manipulation / Retouching
Directeur de création
Concepteur / rédacteur
Photography
Directeur de création
Directeur artistique
Directeur de clientèle

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