Levi's - "Workshop"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Pays-Bas

12735

Marque: Levi's
Pays: Allemagne

Annonceur: Levi Strauss & Co.

Titre	Workshop
Agence	Wieden + Kennedy Amsterdam
Campagne	Go Forth
Annonceur	Levi Strauss & Co.
Marque	Levi's
Mise en ligne	Juillet 2011
Secteur d'activité	Vêtements
Slogan	Now Is Our Time
Synopsis
Philosophie	The Levi's® Print Workshop in Berlin focuses on one specific aspect of the printmaking tradition: Silk Screen Printing. Screen printing is a traditional printing technique that has been used by artists, revolutionaries, nuns, politicians and other pioneers for centuries. The technique involves using screens made from a porous woven mesh, which are stretched over wooden frames. Parts of the mesh are covered using non-porous stencil-like forms. Using a roller, ink or other printable materials are pushed through the non-covered part of the mesh onto the printing surface (generally textile or paper), which is situated below the frame. The ink appears on the non-covered spaces and creates an image replicating the stencil shape. The Levi’s® Print Workshop is equipped with top-of-the-line screen printing tools and supplies including manual and automatic machines, computer workstations, environmentally friendly inks, premium papers in various sizes, and various other items to print on and with. The printing machines are state-of-the-art and built by Rainer Schnell, who also supplies all of the ink. Sustainability is a key component in Rainer Schnell’s approach. Every station is made to use as little energy, and few resources as possible, while never sacrificing quality. Staff composed of experienced screen printers from the Berlin community are on hand to provide creative and technical support every day.
Type de média	Presse & publications
Annonceur	Christian Parkes
Annonceur	Len Peltier
Annonceur	Joshua Katz
Annonceur	Barbara Tacchini
Directeur de la création	Mark Bernath
Directeur de la création	Eric Quennoy
Directeur de création	Rosie Bardales
Directeur de création	Alvaro Sotomayor
Directeur de création	Tyler Whisnand
Directeur artistique	Mathew Jerrett
Concepteur / rédacteur	Sean Vij
Artiste numérique	Tiago Varandas
Post production	Martin Weigel
planner	Martin Weigel
Directeur de clientèle	Clay Mills
Directeur de clientèle	Clare Pickens
Responsable de budget agence	Jorge Fesser
Art Buyer	Andrew Koningen
Art Buyer	Annette Krutzik
Producteur	Niko Koot
Producteur	Andreas Schanzenbach
Producteur	Thamash Kestawitz
Producteur	Ronny Ullrich