Kronenbourg 1664 - "The Big Swim"

Ogilvy UK

Ogilvy UK London, Royaume-Uni

10483

Marque: Kronenbourg 1664
Pays: Royaume-Uni

Annonceur: Heineken

Titre	The Big Swim
Agence	Ogilvy UK
Campagne	Le Big Swim
Annonceur	Heineken
Marque	Kronenbourg 1664
Date de première diffusion/publication	2015 / 8
Secteur d'activité	Bières, cidres
Slogan	A Taste Suprême
Synopsis	The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme.
Philosophie	Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.”
Problème	Invite Britain to believe in Kronenbourg 1664's Taste Suprême
Type de média	Etude de cas
Longueur	120 seconds
Bande son	Chariots of Fire
Maison de production	Stink Films
Acteur / vedette	Eric Cantona
Directeur de clientèle	Harriet Harrison
Responsable de budget agence	Joey Grigg
Responsable de la publicité (annonceur)	Ifeoma Dozie
Directeur artistique	Miguel Nunes
Planneur	Tara Austin
Responsable de la création	Gerry Human
Agence Média	Starcom MediaVest
Planneur Media	Clare Street
Réalisateur	Ivan Zacharias
Post production	Universal Production Partners
Post-Production audio	Sound Square