Casey House - "Break Bread Smash Stigma 2"

Bensimon Byrne

Bensimon Byrne Toronto, Canada

3405

Cette création fait partie de la Collection Act Responsible

Marque: Casey House
Pays: Canada

Annonceur: Casey House

Titre	Break Bread Smash Stigma 2
Brief	HIV is no longer the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread—through saliva, food and drink. When polled, 50% of Canadians said they wouldn’t knowingly eat a meal prepared by someone with HIV. Casey House wanted to challenge this ignorance with truth and compassion. And so the idea for a pop-up restaurant was born: June’s, the first-ever HIV-positive eatery. 14 people with HIV became something more than just their disease—they became chefs. For three nights, they chopped, sliced and sautéed under the watchful eye of head chef Matt Basile. Together, they invited patrons to smash stigma by breaking bread, and to swallow the prejudice that condemns so many HIV-positive people to suffer in silence.
Agence	Bensimon Byrne
Campagne	June’s: An HIV+ Eatery
Annonceur	Casey House
Marque	Casey House
Mise en ligne	Janvier 2019
Secteur d'activité	Hôpitaux & Cliniques
Synopsis	Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood.
Type de média	Etude de cas
Directeur de création	Joseph Bonnici
Directeur de création	Dan Strasser
Directeur de création	Laura Serra
Directeur de création	Meredith Klapowich
Directeur de création associé	David Mueller
Concepteur / rédacteur	David Mueller
Directeur de création associé	Gints Bruveris
Directeur artistique	Gints Bruveris
Directeur artistique	Carly Ouellette
Producteur, agence	Michelle Pilling
Directeur de clientèle	Jill Engleman
Chef de projet	Ashley Belfast
Stratégie	Aurora Stewart de Peña
Director of social media	Daniella Perruccio
Social Strategist	Courtney Dionne
Photographe	Matt Barnes
Documentary Director	Hubert Davis