| Titre | Pregnancy Test |
| Brief | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Agence |
T&Pm
|
| Campagne |
The Design For Everyone
|
| Annonceur |
Royal National Institute of Blind people (RNIB)
|
| Marque |
Royal National Institute for Blind People RNIB
|
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif
|
| Synopsis | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Type de média |
Développement/Design produit
|
| Directeur de la création |
Yan Elliott
|
| Directeur de la création |
Micky Tudor
|
| Directeur de création |
Angus Vine
|
| Equipe créative |
Angus Vine
|
| Equipe créative |
Helen Rogerson
|
| Producteur créatif |
Joseph Tomlinson
|
| Business Director |
Benedict Pringle
|
| Directeur de clientèle |
Steph Nicolaides
|
| Directeur de clientèle |
Sarah Firmston-Williams
|
| Responsable de budget agence |
Freddie Chambers
|
| Planneur |
Katherine O
|
| Planneur |
Claire Carmichael
|
| Planneur |
Ed Davenhill
|