| Titre | Andes Friends Recovery (Spanish) |
| Agence | Saatchi & Saatchi Argentina |
| Campagne | Andes Friend Recovery (AFR) |
| Annonceur | AB Inbev |
| Marque | Andes |
| Date de première diffusion/publication | 2010 / 10 |
| Secteur d'activité | Bières, cidres |
| Synopsis | How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot. |
| Philosophie | Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio |
| Résultat | The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends. |
| Type de média | Etude de cas |
| Responsable de budget agence | Patricia Abelenda |
| Responsable de budget agence | Jaime Vidal |
| Producteur, agence | Patricio Martinez |
| Producteur, agence | Camilo Rojas |
| Producteur, agence | Adrian Aspani |
| Equipe créative | Pedro Porcaro |
| Equipe créative | Charlie Lanús |
| Directeur de création | Fernando Militerno |
| Directeur de la création | Mariano Serkin |
| Directeur de la création | Maxi Itzkoff |
| Responsable de la publicité (annonceur) | Ricardo Fernandez |
| Responsable de la publicité (annonceur) | Eduardo Palacios |
| Responsable de la publicité (annonceur) | Benjamin Mountford |
| Sociéte de création sonore | Supercharango |
| Maison de production | Pickle |
| Directeur de la photo | Leandro Filloy |
| Producteur exécutif | Caro Cordini |
| Réalisateur | Luisa Kracht |
| Réalisateur | Nico & Martin |
| Maison de production | Primo |
| AFRecovery Installation | Sake Integrated Company |
Plus de réalisations
VOIR TOUSThe Friendly Break Up Collection
- MARQUE:
- FC home & Deco
- AGENCE:
- Wunderman Thompson
The Friendly Break Up Collection
- MARQUE:
- FC home & Deco
- AGENCE:
- Wunderman Thompson
Taste Buds
- MARQUE:
- Turismocity
- AGENCE:
- VML (formerly VMLY&R)
Blind love
- MARQUE:
- Movistar
- AGENCE:
- Wunderman Buenos Aires
A Last Goodbye
- MARQUE:
- TyC Sports
- AGENCE:
- Mercado McCann
Noir
- MARQUE:
- Stella Artois Noire
- AGENCE:
- Gut
Pensions Delivery
- MARQUE:
- Itaú Argentina
- AGENCE:
- Grey Group Argentina
Facing A Hater (behind the scenes)
- MARQUE:
- Sprite
- AGENCE:
- Santo Buenos Aires
Facing A Hater
- MARQUE:
- Sprite
- AGENCE:
- Santo Buenos Aires