Norte Beer - "Presentation"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentine

Awards

6907

Marque: Norte Beer
Pays: Argentine

Annonceur: AB Inbev

Titre	Presentation
Agence	Saatchi & Saatchi Argentina
Campagne	Norte The Best Excuse Ever
Annonceur	AB Inbev
Marque	Norte Beer
Mise en ligne	Juin 2011
Secteur d'activité	Bières, cidres
Philosophie	Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major of Tucuman gave Norte the key of the city and they toasted together.
Type de média	Télévision & Cinéma
Longueur	63 seconds
Directeur de la création	Maxi Itzkoff
Directeur de la création	Mariano Serkin
Directeur de création	Fernando Militerno
Directeur artistique	Maxi Borrego
Concepteur / rédacteur	Diego Gueler
Producteur, agence	Adrian Aspani
Producteur, agence	Camilo Rojas
Producteur, agence	Lucas Delenikas
Directeur de clientèle	Jaime Vidal
Directeur de clientèle	Patricia Abelenda
Maison de production	Primo
Réalisateur	Felipe & Pancho
Producteur exécutif	Caro Cordini
Directeur de la photo	Leandro Filloy