| Titre | Last Words |
| Brief | Last WordsInsight,In Germany, there are 40,000 terminally ill children and young people. Each year 5,000 of them die. Approximately 14 children every day. The German Association of Children’s Hospices supports these children and their families, helping them to find enjoyment and comfort in their short lives.Idea:Appropriately displayed at a train station, the “Last Words” campaign depicts typically child-like farewell situations, and contrasts them with what the farewells may mean to the families of terminally ill children. Normal goodbye statements, take on a more heartbreaking connotation when spoken by a terminally ill child. |
| Agence |
Serviceplan Group
|
| Campagne |
Last Words
|
| Annonceur |
Bundesverband Kinderhospiz, German Association of children´s Hospices
|
| Marque |
German Association of children´s Hospices
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie
|
| Synopsis | Insight,In Germany, there are 40,000 terminally ill children and young people. Each year 5,000 of them die. Approximately 14 children every day. The German Association of Children’s Hospices supports these children and their families, helping them to find enjoyment and comfort in their short lives.Idea:Appropriately displayed at a train station, the “Last Words” campaign depicts typically child-like farewell situations, and contrasts them with what the farewells may mean to the families of terminally ill children. Normal goodbye statements, take on a more heartbreaking connotation when spoken by a terminally ill child. |
| Type de média |
Presse & publications
|
| Directeur de création |
Alexander Schill
|
| Directeur de création |
Matthias Harbeck
|
| Directeur de création |
Christoph Bohlender
|
| Concepteur / rédacteur |
Christoph Bohlender
|
| Concepteur / rédacteur |
Hans Weizenegger
|
| Directeur artistique |
Matthias Jester-Pfadt
|
| Illustrateur |
Rebecca Hartmann
|
| Directeur de création |
Mike Rogers
|
