| Titre | Country Hotel |
| Agence | AMV BBDO |
| Campagne | Your search is over - Yell |
| Annonceur | The Yell Group |
| Marque | Yell.com |
| Mise en ligne | Mars 2006 |
| Secteur d'activité | Annuaires en ligne |
| Synopsis | The print campaign takes pictures of arrows that you see in everyday life and relates them to the features of Yell.com. The ads show that Yell.com can help find whatever you are looking for plus added extras like the nearest car park, a map or directions. Executions include a picture of arrows on a signpost in the heart of the countryside and an arrow in neon lights outside a nightclub indicating a link to the Yell.com site. |
| Philosophie | The campaign communicates that with Yell.com, you can get exactly what you want, exactly where you want it. The campaign will launch on 27 February and will be targeted at urban centres including London, Birmingham and Manchester. It will be a heavy weight campaign with the work appearing on posters, taxis, buildings banners (including one that totally covers the side of the Birmingham town hall) buses, taxi receipts and transport media (tube cards, escalator panels etc). |
| Problème | AMV BBDO has created a new campaign for the leading local search engine Yell.com, designed to raise awareness of the site and its attributes. |
| Type de média | Presse & publications |
| Responsable de la publicité (annonceur) | Barbara Newman |
| Concepteur / rédacteur | Chris Bardsley |
| Directeur artistique | Rob Oliver |
| Planneur | Toby Horry |
| Media Planner | Charlotte Wightman |
| Photographe | Sue Parkhill |