| Titre | Enocomsit rdeeras avhe lradaye wrkode ti uot |
| Agence | AMV BBDO |
| Campagne | The Economist |
| Annonceur | The Economist |
| Marque | The Economist |
| Date de première diffusion/publication | 2020 / 1 |
| Secteur d'activité | Journaux, magazines, livres |
| Slogan | Enocomsit rdeeras avhe lradaye wrkode ti uot |
| Philosophie | In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever. Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers. The campaign begins with four executions, initially running on the digital screens at Old Street roundabout from Monday 20th to Friday 31st January. UM secured the billboards at the Old Street Roundabout on behalf of The Economist. Located in the heart of the technology quarter in East London, the screens reach approximately 370,000 people daily. The work will roll out to further locations over the coming weeks, including Canary Wharf from Wednesday. |
| Type de média | Affichage |
| Chief Marketing Officer (CMO) | Mark Cripps |
| SVP, Global Head of Subscriptions Marketing | Mark Beard |
| Directeur de création | Nicholas Hulley |
| Directeur de création | Nadja Lossgott |
| Planneur stratégique | Mike Alhadeff |
| Planneur stratégique | Craig Mawdsley |
| Direction commerciale/Conseil client | Gemma Troup |
| Producteur, agence | Katie Fewster |
| Agence Média | UM London |
| Directeur média | Allison McMordie |
| Directeur de clientèle | Phil Hampson |
| Group Business Director | Simon Clark |
| Business Affairs | Maxine Thompson |
| Equipe créative | Tim Riley |
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