The Times of India - "Delhi Times"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, Inde

40327

Marque: The Times of India
Pays: Inde

Annonceur: The Times of India

Titre	Delhi Times
Agence	Wunderman Thompson South Asia
Campagne	Flirt with Your City Rap
Annonceur	The Times of India
Marque	The Times of India
Date de première diffusion/publication	2018 / 6
Secteur d'activité	Journaux, magazines, livres
Slogan	Flirt with your city
Synopsis	The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life and everything related to city’s popular (pop) culture.
Philosophie	Over last few months, the brand has amplified its hyperlocal news coverage, youthful visual narratives, impactful content pointers and has brought in more exhaustive coverage across the content pillars of cinema, celebrities, food, fitness, fashion, campus, relationships, music related topics. Conceptualized by JWT India, the brand campaign is set to communicate the spicier, buzzier, trendier content proposition to its readers. The insight for this campaign comes from a simple observation- we are in a relationship with the city we choose to live in; sustained by many shared interests, shared progress and shared quality of life. But, over time city-dwellers get happy in their cocoons and self-imposed geographic confines, that inhibit their enjoyment of the city they live in. We resign to tried and tested outlets of entertainment, that restricts our exploration of the city’s pop-culture. It is time to re-kindle this romance with the city by updating our readers about the emerging daily hub for all that city-buzz, from waterholes to hunger zones, for party animals and artists and activists and everything that makes your city your city. And, because every relationship needs thrill to thrive and shared values to sustain, TOI’s metro supplements (TIMS) urge you to ‘Flirt with your city’. A city is not all about the chaos, hustle-bustle. It’s about discovering unknown facets, dive deeper into its culture, food, rituals, places, conversations and more. The films are the quirky re-telling of each city. What is it that makes one so uniquely different from the other? This is a story of pride, idiosyncrasies and how it is expressed and told through the campaign #FlirtWithYourCity. The ambition for this campaign is to create a dynamic anthem for each city driven by its unique pop-culture with the TOI’s Metro Supplements (TIMS) at the centre of it all. The narrative of the campaign uses Rap as the soundscape that draws from the rituals of each city, sounds of the city surroundings and edgy lyrics as the film wears a city avatar. The campaign is launched as a series of short films that portray their respective city’s nuances and showcases many celebrated names for their respective city like Deepika Padukone, Katrina Kaif, Vijendra Singh, Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Shruti Haasan, R Madhavan, Kiccha Sudeep, Aindrita Ray, Danish Sait, Sanjeev Kapoor and many others. The film has been conceptualized by JWT India, and created by Rawshark Films. The foot-tapping music is created by Dhruv Ghanekar, which brings together the soul and quirk of each city.
Type de média	Télévision
Longueur	99 seconds
Plus d'info	http://flirtwithyourcity.com/
Storyboard Artist	Rajendra Bagate
Grade	Navin Shetty
Responsable de la création	Senthil Kumar
Mixer	Joseph George
National Planning Director	Pinaki Bhattacharya
Senior Vice President	Pinaki Bhattacharya
National Creative Director	Sambit Mohanty
Directeur associé	Joy Chauhan
Senior Vice President	Joy Chauhan
Responsable de la stratégie	Bindu Sethi
Offline	Priyank Premkumar
Réalisateur	Aloke Shetty
Producteur	Namrata Vankudre
Musique	Dhruv Ganekar
Voix	Brodha V
Artist Representative	Arpan Peter
Additional Production	Gaurav Godkhindi
Executive Production	Malita
Directeur de la photo	Sam Mohan
DOP Assistant	Abhishek Srivastava
Assistant Réalisateur	Suhaib
2nd Unit DOP	Amit Surendran
3rd Unit Director	Chintan Pokkar
1st AD & DA	Harsha MG
Additional Camera	Sajid Nazar
Intern	Akshay Kukreja
Producteur délégué	Sanaullah Khan
Line producer Assistant	Swapnil Mote
Producteur délégué	Nilma and Abhineet
Line producer Assistant	Ramesh Babu
Gimble	Tapan
Art Department	Varadaraj
Food Stylist	Sarab
DIT	Jitendra Yadav
Office Support	Ranga and Bikram
Offline Assistant	Prakash Pakked
Post Supervisor	Jay Apte
Post Assistant	Urmi
Online Artist	Sebastian Narsing
Online assistant	Satya and Tasneem
Animation	Fahad
Graphics	Aditya Vipparthy
Animation	Ranveer
Animation	Nitin Patel
Graphics	Jayakumar J
Graphics	Prajeesh
Animation	Rajiv Eipe
Réalisateur	Sanjeev Bhargava
Vice President (VP)	Sumeli Chatterjee
Associate General Manager	Alexander Valladares
Deputy Managing Director	Nikita Fernandes
Directeur de création	Amish Sabharwal
Senior Vice President & Exec Business Director	P. Sridharan Iyer
Client Services Director	Mudit Trivedi
Associate Vice President	Mudit Trivedi
Directeur de clientèle	Amrita Hazari
Directeur du planning stratégique	Shweta Khosla
Vice President (VP)	Shweta Khosla
Maison de production	Rawshark Films
Musique	Wah wah Music
Maison de production	Slurp Studio
Maison de production	Yellow Umbrella
Post production	Nube
Post production	Famous
Travel	Vaibhav Tours