| Titre | Moving the store |
| Agence | SMFB |
| Campagne | Moving the store |
| Annonceur | IKEA |
| Marque | IKEA |
| Mise en ligne | Novembre 2012 |
| Secteur d'activité | Ameublement |
| Synopsis | KEA Bergen in Norway was about to move into a brand new store, 300 meters from the old one. The move had been thoroughly covered by the local press during the building process, and we had to find a new reason for media to cover the event, which could also engage the population of Bergen. |
| Type de média | Etude de cas |
| Illustration | Torgrim Naerland |
| Designer | Nicklas Hellborg |
| Responsable de budget agence | Tonje Skjetne Bjørnerem |
| Responsable de budget agence | Jannicke Platou |
| Directeur de clientèle | Kristian Kristiansen |
| Directeur artistique | Hans Magne Ekre |
| Directeur artistique | Alexander Gjersoe |
| Concepteur / rédacteur | Alexander Gjersoe |
| Concepteur / rédacteur | Hans Magne Ekre |