| Titre | Black Sheep |
| Agence | TAXI Toronto |
| Campagne | Black Sheep |
| Annonceur | BMW |
| Marque | Mini Canada |
| Date de première diffusion/publication | 2003 / 1 |
| Secteur d'activité | Petites voitures |
| Synopsis | MINI Canada had compiled a large email list of consumers from auto shows and other venues. They wanted to use a series of personalised, Flash-based emails to whittle this database down into a qualified list of leads. The objective of the third email was to introduce all MINI models and find out which one the consumer favoured. We decided to position the MINI fleet as an atypical family each one an outcast who refuses to conform. Essentially, its a whole family of black sheep. An idea which syncs up perfectly with the fierce individualism of our target driver. |
| Type de média | Digital |
| Marché | Canada |
| Directeur de création | Steve Mykolyn |
| Concepteur / rédacteur | Jason McCann |
| Réalisateur | Jason McCann |
| Chef de groupe | Caleb Goodman |
| Directeur artistique | Paulette Bluhm |
| Designer | Andrew Harris |
| Designer | James Porter |
| Designer | Graham Barton |
| Programmeur | pixelpusher.ca |
| Son | Simon Edwards |
| Design Director | Paulette Bluhm |
| Client Names | Kelly Lam |
| Client Names | Stephan Weishaupt |
| Deployment | Blast Radius |
| Musique | Simon Edwards |
| Voix-off | Clavin Sweers |
| Artiste multimédia | Andrea Schumeth |
| Directeur de clientèle | Stephanie Wall |