| Titre | Model |
| Titre (langue originale) | Modelo |
| Agence | BBDO Argentina |
| Campagne | Pressure - Lays |
| Annonceur | PepsiCo Inc. |
| Marque | Lay's |
| Date de première diffusion/publication | 2006 / 8 |
| Produit | Aired Lay's |
| Secteur d'activité | Snacks, amuse-bouches |
| Slogan | Lighter, drier and less fat. |
| Synopsis | The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model. |
| Philosophie | The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered. The new Aired Lays bring some air into womens lives. |
| Problème | Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time. |
| Type de média | Télévision |
| Longueur | |
| Marché | Argentine |
| Directeur de création | Pablo Travieso |
| Concepteur / rédacteur | Pablo Travieso |
| Chef de groupe | Alejandro Gowland |
| Réalisateur | Alvaro Hernandez |
| Producteur, maison de production | Jacqueline Lijtensten |
| Directeur de la photo | Nicolas Trovato |
| Directeur de création | Gonzalo Vecino |
| Directeur artistique | Gonzalo Vecino |
| Producteur, agence | Veronica Zeta |
| Producteur, agence | Loli García |
| Directeur de clientèle | Nicolás Pimentel |
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