Hospital A.C.Camargo Cancer Center - "Bags"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brésil

12656

Cette création fait partie de la Collection Act Responsible

Marque: Hospital A.C.Camargo Cancer Center
Pays: Brésil

Annonceur: Hospital A.C.Camargo Cancer Center

Titre	Bags
Agence	J. Walter Thompson Brazil
Campagne	Superformula to Fight Cancer
Annonceur	Hospital A.C.Camargo Cancer Center
Marque	Hospital A.C.Camargo Cancer Center
Mise en ligne	Juin 2013
Secteur d'activité	Hôpitaux & Cliniques
Synopsis	JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Problème	Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
Résultat	An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains.
Type de média	Packaging, Marque & Design
Longueur	120 seconds
Responsable de la création	Ricardo John
Art Supervisor	Fabio Simoes
Directeur de création	Hernán Rebaldería
Directeur de création	Santiago Dulce
Directeur artistique	Guilherme Sakosigue
Concepteur / rédacteur	Fabio Ozorio
Responsable de budget agence	Luciana Rodrigues
Responsable de budget agence	Yves Rodrigues
Planneur	Fernand Alphen
Planneur	Isabella Mulholland
Planneur	Stella Pirani
Planneur Media	Aline Moda
Planneur Media	João Dabbur
Planneur Media	Andrez Sanchez
Directeur de la publicité	Adriana Seixas Braga
Directeur de la publicité	Luciana Del Nero
Acheteur d'art	Paula Ferrari
Graphics	Flavio Schaefer
Graphics	Flavio Colella
Maison de production	Vetorzero
Producteur exécutif	Eliza Flores
Réalisateur	Andre Sernaglia
Réalisateur	Marcelo Fahd
Illustration	Marcelo Fahd
Illustration	Felipe Kimio
Illustration	Fernando Ricciopo
Animation	Fernando Ricciopo
Post production	Fernando Ricciopo
Post production	Marcelo Akira
Réalisateur	Gualter Pupo
Monteur	Ricardo Mehedff
Production du son	Shuffle
Advertiser's Supervisor	Irlau Machado Filho
Maison de production	Hungry Man
Post production	Hungry Man