Nike - "Runner's High"

Megs and Shamus Portland, Etats-Unis

4411

Marque: Nike
Pays: Etats-Unis

Annonceur: Nike

Titre	Runner's High
Agence	Megs and Shamus
Campagne	Joyride
Annonceur	Nike
Marque	Nike
Date de première diffusion/publication	2019 / 9
Secteur d'activité	Chaussures de sport
Philosophie	Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride campaign. Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana Glazer. WithBrooklyn’s Fort Greene neighborhood as the backdrop, Ilana pounds the pavement – or at least considers it – in the campaign, which is playing digitally across Nike’s social channels. With only a couple of hours to capture each spot, together Megs and Shamus and Marielle provided Ilana with solid scripts and the freedom to do what she does best - improvising and adding her distinctive Ilana voice to everything. Keeping things bouncy and fun, Glazer's quest to track down the meaning of the “runner's high” is the perfect vehicle for her cheeky sense of humor. In “Beads vs. Balls,” Ilana spectates from her stoop and attempts Step One: Make contact with runners. In the follow-up film “What’s in it for me?,” she asks crucial questions and considers the lesser-known benefits of running, from carbo-loading to having an ever-ready excuse to cancel plans. In the centerpiece spot “Runner’s High,” Ilana laces up to make the transformation from cautiously curious to Joyride convert. Megs and Shamus’ non-traditional approach to the creative was steered by the audience they wanted to speak to with these ads - the skeptical and running-averse crowd. With Ilana as the campaign’s muse, the team knew it was possible to nail that ethos and communicate about both the product and running in a candidly honest way.
Type de média	Digital
Longueur	35 seconds
Sr. Director, Global Brand Communications	Stephanie Derham
Creative Director, Copywriter	Shamus Eaton
Creative Director/ art director	Megs Senk
Producteur exécutif	Felicia Glover
Maison de production	Caviar London
Réalisateur	Marielle Heller
Directeur de la photo	Adam Newport-Berra
Producteur exécutif	Kim Dellara
Producteur exécutif	Jasper Thomlinson
Producteur exécutif	Michael Sagal
Responsable de la production	Casey Wooden
Producteur	Christina Donahue
Post Production/Editorial	Joint
Monteur	Tommy Harden
Sound Design and Mix	Noah Woodburn
Post-production Producer	Kathleen Russell
Editorial and VFX Post Producer	Annie Rosick
Post-Production audio	The Teenage Diplomat
Compositeur de musique	Scarlet Newman-Thomas
Colorisation	Company 3
Coloriste	Tom Poole