| Titre | BGH Quick Chef Music |
| Agence |
Saatchi & Saatchi Argentina
|
| Campagne |
BGH Quick Chef Music
|
| Annonceur |
BGH
|
| Marque |
BGH
|
| Date de première diffusion/publication |
2011 / 11
|
| Produit |
Microwave
|
| Secteur d'activité | Petit Électroménager, accessoires pour la maison
|
| Philosophie | Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. We launched a limited edition of 1000 microwaves, which sold out in just one week. The product was received so positively that BGH QUICK CHEF MUSIC will be produced as a regular model in 2012. The objective? To eliminate the unbearable BEEP BEEEP BEEEP noise heard from microwaves around the world. And, of course, to sell a lot of microwaves. |
| Problème | The idea emerged when we sat down with our client to think about what we could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years. So we came up with an almost unthinkable idea, to make a product innovation, something that would take us months of testing, plus patent and legal approvals. |
| Type de média |
Etude de cas
|
| Directeur de la création |
Maxi Itzkoff
|
| Directeur de la création |
Mariano Serkin
|
| Directeur de création |
Diego Medvedocky
|
| Directeur de création |
Ignacio Ferioli
|
| Equipe créative |
Guilherme Souza
|
| Equipe créative |
Breno Costa
|
| Producteur, agence |
Adrian Aspani
|
| Producteur, agence |
Lucila D'Amico
|
| Directeur de clientèle |
Jaime Vidal
|
| Chef de groupe |
Manuela Sorzana
|
| Réalisateur |
Pablo Fusco
|
| Réalisateur |
Juan Chappa
|
| Producteur exécutif |
Lucas Urquiza
|
| Responsable de la publicité (annonceur) |
Ezequiel Devoto
|
| Responsable de la publicité (annonceur) |
Viviana Insaurralde
|