| Titre | Heroes Return |
| Agence |
AMV BBDO
|
| Campagne |
Hero’s Return
|
| Annonceur |
Camelot Group
|
| Marque |
The National Lottery
|
| Date de première diffusion/publication |
2012 / 3
|
| Secteur d'activité | Loterie, PMU et jeux d'argent
|
| Slogan | Life changing. |
| Synopsis | Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories. |
| Philosophie | To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. |
| Type de média |
Télévision
|
| Post-Production audio |
Factory Studios
|
| Planneur |
Alaina Crystal
|
| Planneur |
Emily Harlock
|
| Planneur |
Michael Lee
|
| Directeur artistique |
Adrian Rossi
|
| Concepteur / rédacteur |
Alex Grieve
|
| Responsable de la publicité (annonceur) |
Harriet Belsey
|
| Responsable de la publicité (annonceur) |
Paula Withell
|
| Responsable de la publicité (annonceur) |
Matthew Godfrey
|
| Responsable de la publicité (annonceur) |
Richard Bateson
|
| Responsable de budget agence |
Sarah Douglas
|
| Responsable de budget agence |
Lee Simpson
|
| Responsable de budget agence |
Kate Edwards
|
| Responsable de budget agence |
Robyn Puttergill
|
| Responsable de budget agence |
Lizzie Edwards
|
| Producteur, agence |
Olly Chapman
|
| Media Planner |
Simon Jenkins
|
| Réalisateur |
John Hillcoat
|
| Photographe |
Roland Neveu
|
| Producteur, maison de production |
Malarchy MacAnneny
|
| Post production |
The Mill London
|