| Titre | Search Engine |
| Agence | Bullpen Creative Advertising |
| Campagne | Dropping - Move |
| Annonceur | Move, Inc. |
| Marque | Move |
| Mise en ligne | Juillet 2006 |
| Secteur d'activité | Immobilier |
| Slogan | Finding your next home just got a lot easier. |
| Synopsis | Items fall into the screen to catch the viewers attention and to explain a major benefit of MOVE. |
| Philosophie | We chose a major benefit of the service to lead off each ad. We did it in an impactful way by dropping things into the frame to attract attention, while at the same time, getting across one of MOVE's key benefits. The last half of each spot, on the assumption that we attracted the viewer with the strange visual and sound up front, was meant to, in a concise way, provide MOVE's additional benefits and introduce the logo and brand for as long as possible. |
| Problème | Move needed a brand intro campaign to help inform the consumer of all the benefits their service has to offer. They wanted us to try to get across as many benefits as possible, without being too confusing. |
| Résultat | TBD |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Marché | Etats-Unis |
| Concepteur / rédacteur | Jane Bogart |
| Monteur | Lisa Cheek |
| Réalisateur | Greg Daniels |
| Directeur de la création | Lisa Farris |
| Sociéte de création sonore | Paul Hurtubise |
| Producteur, maison de production | Jeff Maier |
| Directeur de création | Ricky Mintz |
| Producteur, agence | Dan O'Brien |
| Musique | Tom Seufert |
| Animation | Crush |
| Post production | Crush |
| Maison de production | Freddy's Barn |
| Animation | Solid |
Plus de réalisations
VOIR TOUSTires
- MARQUE:
- Move
- AGENCE:
- Bullpen Creative Advertising
Paper
- MARQUE:
- Move
- AGENCE:
- Bullpen Creative Advertising