| Titre | Yoga 3 |
| Agence | Grey Worldwide India (Pvt.) Limited. |
| Campagne | Incredible India |
| Annonceur | Ministry of Tourism India |
| Marque | Ministry of Tourism India |
| Mise en ligne | Juillet 2006 |
| Secteur d'activité | Destinations (Pays & Lieux) |
| Synopsis | SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000 |
| Type de média | Affiche / Panneau grand format |
| Directeur de création | Prathap Suthan |
| Directeur artistique | Jayant Mathew |
| Directeur artistique | Deepti Aurora Ahuja |
| Directeur artistique | Archana Dhanda |
| Responsable de budget agence | Ashutosh Khanna |
| Responsable de budget agence | Naresh Gupta |
| Responsable de budget agence | Sudhir Nair |
| Responsable de budget agence | Satyajit Sen |
| Responsable de budget agence | Ashutosh Sharma |
| Directeur de la publicité | Amitabh Kant |
| Directeur de la publicité | Leela Nandan |
| Illustrateur | Rohit Kathuria |
| Illustrateur | Shaibal Chatterjee |
| Galeries de photographies | Corbis |
| Galeries de photographies | Getty Images |
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