Creative Director/ art director
at
A.S. Strategy, Branding & Communication, A. Skaraki & Co
Athens, Grèce
| Titre | Avgoulakia |
| Brief | When you want to taste a classic product in an unexpected way, you need unexpected packaging… That’s what we had to create for Avgoulakia (egg packaging), through a creative concept that could convey the uniqueness of the brand in a modern and playful way.The chicken or the egg dilemma is commonly stated as “which came first: the chicken or the egg?” - well, in our packages… the chickens definitely steal the show! Enchanted by the power of stories, we created a visual narrative… about chickens with interesting and unusual qualities: there is Captain Machi for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs. That’s how we added a human touch to the packaging, which was enriched with vivid, bright pops of color that brought a bit more of a modern twist to the packages! |
| Agence | A.S. Advertising |
| Campagne | AVGOULAKIA |
| Annonceur | ZOURAS Farm |
| Marque | ZOURAS Farm |
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Alimentation |
| Synopsis | When you want to taste a classic product in an unexpected way, you need unexpected packaging… That’s what we had to create for Avgoulakia (egg packaging), through a creative concept that could convey the uniqueness of the brand in a modern and playful way.The chicken or the egg dilemma is commonly stated as “which came first: the chicken or the egg?” - well, in our packages… the chickens definitely steal the show! Enchanted by the power of stories, we created a visual narrative… about chickens with interesting and unusual qualities: there is Captain Mahe for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs. That’s how we added a human touch to the packaging, which was enriched with vivid, bright pops of color that brought a bit more of a modern twist to the packages! |
| Type de média | Packaging, Marque & Design |
| Directeur de création | Antonia Skaraki |
| Directeur artistique | Andreas Deskas |
| Illustrateur | Andreas Deskas |
Plus de réalisations
VOIR TOUSThe Wine Bag
- MARQUE:
- The Wine Bag
- AGENCE:
- A.S. Strategy, Branding & Communication, A. Skaraki & Co
AVGOULAKIA
- MARQUE:
- ZOURAS Farm
- AGENCE:
- A.S. Advertising
Trolley
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- AGENCE:
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- MARQUE:
- Greece National Tourism Organisation
- AGENCE:
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You Never Say Good Bye To A Myth
- MARQUE:
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- AGENCE:
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Mermaid
- MARQUE:
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- AGENCE:
- McCann Athens
Aelos
- MARQUE:
- Greece National Tourism Organisation
- AGENCE:
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Eros
- MARQUE:
- Greece National Tourism Organisation
- AGENCE:
- McCann Athens