Titre | My Angel Girlfriend |
Agence | BBH |
Campagne | Even Angels Will Fall |
Annonceur | Unilever |
Marque | Axe/Lynx Excite variant |
Date de première diffusion/publication | 2011 / 10 |
Secteur d'activité | Produits de toilette |
Slogan | Even angels will fall |
Synopsis | 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces. |
Philosophie | This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign |
Problème | Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media |
Type de média | Télévision & Cinéma |
Maison de production | Moxie Pictures LDN |
Son | Wave Studios |
Son | Ed Downham |
Son | Aaron Reynolds |
Monteur | Bill Smedley |
Directeur de la photo | Richard Mott |
Producteur | Alicia Farren |
Réalisateur | Frank Todaro |
Directeur de clientèle | Keir Mather |
Responsable de budget agence | Jen Omran |
Producteur, agence | Chris Watling |
Equipe créative | Dominic Goldman |
Directeur de création | Dominic Goldman |
Directeur de création | David Kolbusz |
Equipe créative | David Kolbusz |
Responsable de la publicité (annonceur) | Tomas Marcenaro |
Post production | The Mill London |
Montage | Work Editorial |