| Titre | 67 cents |
| Agence | Darwin BBDO |
| Campagne | 67 cents |
| Annonceur | Fairtrade Belgium |
| Marque | Fairtrade Belgium |
| Date de première diffusion/publication | 2019 / 5 |
| Secteur d'activité | Associations professionnelles |
| Synopsis | How can we turn the big global issue of extreme poverty into a small local problem? Fairtrade Belgium asked one simple question: How long would you work for 67 cents (the average daily income of cacao farmers)? Through real world examples, this campaign turned the idea into an experience. A law professor lectured for 17 seconds, a barber gave a customer an unfortunate buzz cut, journalists wrote columns with only 12 words. Once these experiences were shared on social media, the reality of 67 cents hit very close to home. |
| Philosophie | A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?” |
| Type de média | Promotion & Evènements |
| Longueur | |
| Creative Director | Raf de Smet |
| Directeur de création | Klaartje Galle |
| Directeur artistique | Mathijs Bettens |
| Directeur artistique | Sebastiaan Dessaux |
| Concepteur / rédacteur | Bjorn Blockx |
| Graphic Design | François Radermecker |
| Strategic Planner | Kendy Smits |
| Account Team | Eva Maes |
| Account Team | Taraneh Ataï Kachoui |
| Production Company | Static Films |
| Producer | Patrick Schepers |
| Director | Jeroen Willekens |
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