Mood Tea - "Splash"

Dentsu Creative Sydney, Australie

Awards

419

Cette création fait partie de la Collection Act Responsible

Marque: Mood Tea
Pays: Australie

Annonceur: Mood Tea

Titre	Splash
Agence	Dentsu Creative
Campagne	Mood Tea Campaign
Annonceur	Mood Tea
Marque	Mood Tea
Date de première diffusion/publication	2023 / 8
Secteur d'activité	Café, thé, boissons chocolatées, petit-déjeuner
Synopsis	It’s not every day you get to sell a not-for-profit using poo jokes, cold showers and a mounted panda head. But that’s what we did to sell Mood Tea - a social enterprise committed to fighting suicide and mental health issues amongst youth in Australia. Their brief to us was about as simple as could be: get noticed and sell more tea. But without much funding and in a very cluttered retail environment, we needed to break not-for-profit conventions. No violin music. No sad children. Instead we built our campaign off the insight that most people, no matter how good they are, wouldn’t just buy a product because it does good for the world. It had to be a good quality product too. With that in mind we launched a series of ads with a mean-spirited and detestable spokesperson. His message: he doesn’t drink the tea because it does good; he drinks it because it tastes good.
Type de média	Télévision
Longueur	30 seconds
General Manager	Rachel Troy
Marketing Manager	Kate Holland
Directeur des Stratégies	Tim Mottau
Directeur de création	Chris Berents
Directeur de création	Ant Hatton
Directeur de clientèle	Josh Pelz
Producteur	Tom Pearce
Média	Carat Intraprasit
Directeur Général	Lauren Small
Audio	Rebecca Rumble
PDG	Chris Freel
Responsable de la création	Mandie Van Der Merwe
Responsable de la création	Avish Gordhan
Stratégie	Wil Koslowski
RP	Tiffany Simon
Chef de groupe	Emma Heazlett
Distribution	McGregors Casting