| Titre | Clear Your Head |
| Agence | Brokaw |
| Campagne | Crossbows - Horton |
| Annonceur | Horton Manufacturing Co. Inc |
| Marque | Horton |
| Mise en ligne | Mars 2007 |
| Produit | Crossbows |
| Secteur d'activité | Équipement de sports & loisirs |
| Slogan | One shot. One choice. |
| Synopsis | "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer. |
| Type de média | Presse magazine |
| Marché | Etats-Unis |
| Concepteur / rédacteur | Tim Brokaw |
| Directeur de clientèle | Ralph Cutcher |
| Directeur artistique | Brian Gillen |
| Concepteur / rédacteur | Brian Gillen |
| Chef de groupe | Vanessa Miller |
| Directeur de création | Pat Pujolas |
| Concepteur / rédacteur | Pat Pujolas |
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