Urgence Homophobie - "Their Story is My Story"

FRED & FARID Paris

FRED & FARID Paris Paris, France

Awards

6846

Cette création fait partie de la Collection Act Responsible

Marque: Urgence Homophobie
Pays: France

Annonceur: Urgence Homophobie

Titre	Their Story is My Story
Agence	FRED & FARID Paris
Campagne	Their Story is My Story
Annonceur	Urgence Homophobie
Marque	Urgence Homophobie
Date de première diffusion/publication	2018
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.
Philosophie	To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own. The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018.
Type de média	Relations presse et relations publics
Longueur	128 seconds
Social Media Manager	Anthony Bober
Production Company	Cousines & Dépendances
Unit Director	Juliette Maillard
Music Composer	Patxi Garat
Photographer	Clément Duquenne
Producteur exécutif	Marie Etchegoyen
Producteur exécutif	Yann Girard
Project Manager	Marine Dufour
Brand Manager	Guillaume Mélanie
Brand Manager	Benjamin Gauthier
Directeur de la création	Olivier Lefebvre
Directeur de création associé	Etienne Renaux
Directeur de création associé	Julien-Pierre Mallet
Directeur artistique	Anthony Bober
Director	Benoit Pétré
Concepteur / rédacteur	Anthony Bober