| Titre | Timeless |
| Agence | BETC Paris |
| Campagne | Life is a beautiful sport since 1933 |
| Annonceur | Lacoste |
| Marque | Lacoste |
| Date de première diffusion/publication | 2017 / 5 |
| Secteur d'activité | Vêtements de sport |
| Synopsis | We’re in the 1930s, and on a railway station a young man bumps into a woman he’d like to see again. After a moment’s hesitation he leaps aboard the train: and so begins a thrilling pursuit through the carriages – and through the decades. As he moves through time, the man’s Lacoste outfit changes to reflect the era. He runs, jumps and scrambles after the young woman, who soon realises what’s happening. Finally they come together in a kiss. Love, like Lacoste, is timeless. A young man bumps into a woman on a railway station platform as she boards a stream train. Realising he's smitten, he jumps on the train and begins searching for her. As he moves through the carriages he also travels through time, and we see the decades unspool - 50s, 60s, 70s - until the couple finally meet in the present day. Of course, he's been wearing Lacoste all along, because it's timeless. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Bande son | November |
| Montage | Whitehouse Post |
| Directeur média | Julien Leveque |
| Directeur de création musicale | Christophe Caurret |
| Responsable de la publicité (annonceur) | Sandrine Conseiller |
| Responsable de la publicité (annonceur) | Amandine Morel |
| Responsable de la publicité (annonceur) | Mylène Atlan |
| Responsable de la publicité (annonceur) | Sophie Dussillol |
| Responsable de budget agence | Bertille Toledano |
| Responsable de budget agence | Marina Zuber |
| Responsable de budget agence | Fanny Buisseret |
| Responsable de budget agence | Jeanne Chalumeau |
| Directeur de la création | Rémi Babinet |
| Directeur de création | Antoine Choque |
| Directeur artistique | Aurélie Scalabre |
| Concepteur / rédacteur | Olivier Aumard |
| Trafic | Kémi Zinsou |
| Planneur stratégique | Fabien le-Roux |
| Producteur, agence | Fabrice Brovelli |
| Maison de production | Wanda Paris |
| Maison de production | Academy Films |
| Production du son | GUM – Green United Music |
| Réalisateur | Seb Edwards |
| Musique | Max Richter November |
| Agence Média | Havas Media |
| Post production | Mikros Image |
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