Mentos - "Spider"

BBH

BBH London, Royaume-Uni

17344

Marque: Mentos
Pays: Royaume-Uni

Annonceur: Perfetti Van Melle

Titre	Spider
Agence	BBH
Campagne	Spider - Mentos
Annonceur	Perfetti Van Melle
Marque	Mentos
Date de première diffusion/publication	2010 / 7
Secteur d'activité	Bonbons
Slogan	It's better to know what's coming next
Synopsis	In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper.
Problème	Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'.
Type de média	Télévision
Marché	Philippines, Thaïlande, Nouvelle-Zélande
Son	Wave Studios
Montage	Marshall Street Editors
Responsable de la publicité (annonceur)	Corrado Bianchi
Equipe créative	Nadine Akle
Equipe créative	Alex Ball
Directeur de création	Rik Brown
Directeur de création	Jon Fox
Directeur de création	Matt Waller
Directeur de création	Dave Monk
Producteur, agence	Ben Davies
Monteur	Spencer Fereszt
Post production	The Mill London
Directeur de la photo	Ulrik Boel Bentzen
Producteur	Simon Eakhurst
Réalisateur	Brian Hughes
Maison de production	Stink Films
Planneur	Ross Berthinussen
Responsable de budget agence	Tom Woodhead