| Titre | Introduction |
| Agence | Springer & Jacoby Design GmbH & Co. KG |
| Campagne | Galloping through the world of table manners - Raffles |
| Annonceur | Raffles Hotel |
| Marque | Raffles Hotel Four Seasons |
| Mise en ligne | Juillet 2005 |
| Produit | The Etiquette Book |
| Secteur d'activité | Autres |
| Synopsis | 28 mnemonics to remember We developped a book for kids called "Galloping through the world of table manners". In this book, the most important manner guidelines are told in funny and easy to remember rhymes. In Germany, those little mnemonics are called "Eselsbrücken" - litteraly translated: "donkey bridges", as donkeys are commonly believed to be stupid. Therefore the hole book is bound in "donkey skin", there is a donkey on the cover and contains a donkey tail as a bookmark. In addition to these illustrated guidelines, we tell humorous and sometimes obscure stories about what happen to you if you do not follow these guidelines. Some "Eselsbrücken": Don't forget, don't be a dork: For pizza use a knife and fork. Spitting cherry stones, my dear, is a really bad idea. |
| Type de média | Marketing direct |
| Marché | Allemagne |
| Concepteur / rédacteur | Jens Ringena |
| Concepteur / rédacteur | Stefanie Thul |
| Post production | Romey von Malottky |
| Directeur de création | Uli Guertler |
| Directeur artistique | Mike Brandt |
| Illustrateur | André Roesler |
| Typographe | Mike Brandt |
| Directeur Général | Frank Bachmann |
| Responsable de budget agence | Dorothée Ehlert |
| Account Assistant | Carmen Jordt |
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