| Titre | Fish |
| Agence | TBWA\Manchester |
| Campagne | Fish |
| Annonceur | Morrisons |
| Marque | Morrisons |
| Mise en ligne | Juin 2004 |
| Produit | Supermarkets |
| Secteur d'activité | Grande distribution |
| Slogan | More reasons to shop at Morrissons |
| Philosophie | Disruptive idea Share the attitude not just the benefit Vision A reason to believe |
| Problème | Convention Retailers position themselves on the benefits of quality, value, freshness and range Insight Morrisons culture and the way in which they operate are unique. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Directeur de création | Danny Brooke Taylor |
| Réalisateur | Theo Delaney |
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