CFDT - "CFDT Elections TPE 2012"

M&C Saatchi.GAD

M&C Saatchi.GAD Paris, France

6549

Marque: CFDT
Pays: France

Annonceur: CFDT

Titre	CFDT Elections TPE 2012
Agence	M&C Saatchi.GAD
Campagne	CFDT Elections TPE 2012
Annonceur	CFDT
Marque	CFDT
Date de première diffusion/publication	2012 / 11
Secteur d'activité	Syndicats
Slogan	the biggest secret of French Unionism finally exposed
Synopsis	CFDT, one of the leading French trade unions, has launched an original PR campaign with M&CSaatchi.GAD Group in Paris for the upcoming Elections of the union of Very Small Businesses (TPE). The campaigns aims at encouraging small businesses employees to vote for the CFDT by reaffirming its status as the only supportive partner of small businesses employees, unlike most other unions that only support employees from medium and big companies. At the heart of the PR campaign is a viral object promoting CFDT in an unusual manner. Titled "the biggest secret of French Unionism finally exposed", the video tells the story of the CFDT using the distinctive style of old-school spy movies, demonstrating the union's dedication and ingenuity to feel and breathe the air of small businesses. A cameo from François Chereque himself (CFDT leader for the last 10 years) petting a stuffed cat adds an extra touch of surprise to this unconventional piece of communication.
Type de média	Film Web
Bande son	The Mix Men
Planneur Media	Romain Le Callonnec
Planneur stratégique	Benoît Pellevoizin
Planneur stratégique	Eloi Asseline
Directeur de clientèle	Catherine Malaval
Directeur de la production audiovisuelle	Virginie Maionchi
Concepteur / rédacteur	Pascal Charvet
Directeur artistique	Thomas Lafourcade
Directeur de la création	Antoine Barthuel
Directeur de la création	Daniel Fohr
Réalisateur	Marc Fouchard
Producteur, maison de production	Dominique Faviez