Department of Social Services - "Detention"

BMF

BMF Pyrmont, Australie

5535

Marque: Department of Social Services
Pays: Australie

Annonceur: Australian Government

Titre	Detention
Agence	BMF
Campagne	Stop it at the Start
Annonceur	Australian Government
Marque	Department of Social Services
Date de première diffusion/publication	2018 / 10
Secteur d'activité	Gouvernement et autres institutions
Philosophie	Are the excuses we're making or the words we're using enabling future violence against women? BMF has today launched the second phase of 'Stop It At The Start', a primary domestic violence prevention campaign, for the Australian Government. Whilst Phase one of 'Stop It At The Start' successfully demonstrated the link between disrespect and violence and sparked nationwide conversation, Phase two is aimed at getting influencers to reconcile their own attitudes and behaviours and start to actively respond in a way that discourages disrespect. The campaign targets the 15 million Australians who influence 10-17 year-olds to understand that the small things we say and do can lead to disrespectful behaviour in young people and simple actions can make a difference. The statistics show the gravity of the situation and that, on average, one woman is killed every week at the hands of a current or former partner; one in six women has experienced physical or sexual violence by a current or former partner since the age of 15, from someone known to them; and one in four young people are prepared to excuse violence from a partner. The campaign is rolling out this week across the country and includes TV, Outdoor, Press, Digital, Social, PR, the website - www.respect.gov.au - and tools to assist influencers in educational initiatives.
Type de média	Télévision
Longueur	45 seconds
Production Company	Revolver
Planner	Emily Field
Directeur adjoint de la création	Jen Speirs
Group Account Director	Emma McJury
Chef de groupe	Adam Reeves
Acheteur d'art	Basir Salleh
Directeur artistique	Nadia Ahmad
Concepteur / rédacteur	James Sexton
Agency Producer	Claire Seffrin
Head of Planning	Hugh Munro
Managing Director	Stephen McArdle
Account Manager	Victoria Venardos
Producteur exécutif	Pip Smart
Director	Steve Rogers
Directeur de la photo	Geoffrey Simpson
Editor	Peter Sciberras
Edit & Post	ARC Edit
Sound Company	Rumble Studios