| Titre | Winter Football Kit |
| Agence | The Leith Agency |
| Campagne | Winter Football Kit |
| Annonceur | Irn Bru |
| Marque | Irn-Bru |
| Date de première diffusion/publication | 2022 / 11 |
| Secteur d'activité | Bières, cidres |
| Synopsis | Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit. |
| Type de média | Film Web |
| Longueur | |
| Directeur de création | Troy Farnworth |
| Directeur de création | Phil Evans |
| Concepteur / rédacteur | Jacob Faretra |
| Directeur artistique | Thijs Van Den Broek |
| Directeur de clientèle | Owain Cowx |
| Chef de groupe | Aaron Donald |
| Producteur, maison de production | Kat Jordan |
| Assistant Producer | Jennie Robson |
| Réalisateur | Alessio Avezzano |
| Directeur de la photo | Alessio Avezzano |
| Focus Puller | Rasmus Rani |
| Camera Assistant | James McLeman |
| Gaffer | Niall Smyth |
| Art Department | Matt Maitland |
| Habilleuse / styliste | Matt Maitland |
| Maquilleur | Heather Snowie |
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