Pepsi - "Troy"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentine

6108

Marque: Pepsi
Pays: Argentine

Annonceur: PepsiCo Inc.

Titre	Troy
Agence	BBDO Argentina
Campagne	Dare For More - Pepsi
Annonceur	PepsiCo Inc.
Marque	Pepsi
Date de première diffusion/publication	2006 / 8
Secteur d'activité	Boissons gazeuses, tonics
Slogan	Dare For More
Synopsis	The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering.
Philosophie	The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life.
Problème	To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide.
Type de média	Télévision
Longueur	20 seconds
Marché	Argentine
Directeur de clientèle	Daniel Albamonte
Responsable de la publicité (annonceur)	Guillermo Beade
Concepteur / rédacteur	Luciano Bellelli
Chef de groupe	Lucas Calatayud
Directeur artistique	Gustavo Chiocconi
Monteur	Cesar Custodio
Directeur de la photo	Javier Juliá
Réalisateur	Daniel Rosenfeld
Producteur, maison de production	Sebastian Torrella
Producteur, agence	Veronica Zeta
Maison de production	Argentinacine
Post production	FX Iturmendi
Maison de production	Pop Art/Arbol