| Titre | www.molesofslovakpolitics.sk |
| Agence |
Wiktor Leo Burnett, s.r.o.
|
| Campagne |
City Full Of Books - Dunaj
|
| Annonceur |
AG-MA-REK
|
| Marque |
Dunaj.sk
|
| Mise en ligne | Décembre 2002 |
| Produit |
Online Bookstore
|
| Secteur d'activité | Vente en ligne, e-commerce
|
| Philosophie | All the www addresses led you into the online bookstore Dunaj.sk where you realized that they are titles of actual books offered by Dunaj.sk. Since there was no branding, the campaign recombled a happening or a joke that played with the public's interest. As a result, the campaign more than doubled the audience on the pages of Dunaj.sk and established Dunaj.sk as the primary online shopping portal in Slovakia |
| Problème | To get as many people as possible to visit the web page of the online bookstore Dunaj.sk as innovative and light-hearted we established a number of feeder sites, each named after books in their catalogue. So real titles of real books were turn into www adresses and put on chosen places, that were by their meaning connected to the www address. The whole city was flooded with web adresses placed practically everywhere. It looked like some practical joke, because the titles of books /www addresses/ in connection with the particular place worked as a witty punch line. |
| Type de média |
Affichage
|
| Marché | Slovaquie |
| Directeur de création |
Raffo Tatarko
|
| Directeur de création |
Peter Kacenka
|
| Concepteur / rédacteur |
Vladimir Slivka
|
| Concepteur / rédacteur |
Igor Brossmann
|
| Directeur artistique |
Peter Kacenka
|
| Directeur artistique |
Jonas Karasek
|
