Titre | Crash Test |
Agence | Ogilvy Worldwide |
Campagne | Best-Engineered - Lenovo |
Annonceur | Lenovo |
Marque | Lenovo |
Mise en ligne | Juillet 2007 |
Produit | ThinkPad |
Secteur d'activité | Ordinateurs personnels, PDAs & calculatrices |
Slogan | New World. New Thinking. |
Synopsis | CRASH TEST was shot at a facility in Indiana called CAPE (Center for Advanced Product Evaluation). Sled testing is just one of the things they do at the center. This was the first time they had ever had to crash test a computer. Our dummy and ThinkPad were crashed into the wall at 25mph. |
Philosophie | This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company. |
Problème | The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better. |
Type de média | Télévision |
Longueur | |
Directeur de création groupe | Tom Godici |
Directeur de création groupe | Greg Ketchum |
Directeur de création associé | Jocelyn Cleary |
Concepteur / rédacteur | Jocelyn Cleary |
Directeur de création associé | Michael Paterson |
Directeur artistique | Michael Paterson |
Concepteur / rédacteur | Mark Girand |
Directeur artistique | Mitch Ratchik |
Producteur, agence | Elizabeth Lucas |
Acheteur d'art | Elizabeth Lucas |
Producteur, agence | Patti McConnell |
Producteur, agence | Melissa Mapes |
Photographe | Christian Weber |
Directeur de la photo | Adolfo Doring |
Monteur | Adam Liebowitz |
Maison de production | Proof Films |