| Synopsis | Mlle Pitch agency imagined with its creative team composed by Frédéric Leveugle (photographer), Anaïs Herd Smith (artistic director) and Rémi Noël (redactor-conceptor) an original concept for the International Organization of the Francophonie dedicated to their collecting campaign "La Francophonie Avec Elles". Mlle Pitch decided to gamble on the "paper ball" concept. Main idea was to use the paper as the central material for this campaign and to retranscript the paper matter through this campaign to show its fragile aspect to impersonate the fragile state international women are suffering from around the world, since the beginning of the covid crisis. Mlle Pitch decided to work with several "types" of women to show diversity of African territories, because "La Francophonie Avec Elles" is an action of the IOF destined to African women. Mlle Pitch constituted a strong creative team with a paper-art artist in the person of Anaïs Herd Smith, and believe in the artistic aspect of this campaign deployed in massive quai format (complete covering of the station on metro line 11) at Republique Station in Paris for 2 months. Furthermore the prints were displayed on several communication canals such as train stations (poster campaign), all around parisian metro stations for 2 months and in digital displays on M Publicité (Le Monde, L'Obs, Courrier International, Télérama, Le HuffPost group) and Notre Temps big french titles. |
