| Titre | Smart Needle Paris |
| Agence | BBDO Düsseldorf GmbH |
| Campagne | Smart needle |
| Annonceur | Daimler AG |
| Marque | Smart |
| Mise en ligne | Août 2017 |
| Secteur d'activité | Petites voitures |
| Synopsis | With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t. |
| Type de média | Presse & publications |
| Illustrateur | Carlo Stanga |
| Acheteur d'art | Eva á Wengen |
| Producteur, agence | Allison Markert |
| Responsable de budget agence | Caspar Pongs |
| Directeur de clientèle | Steffen Günther |
| Concepteur / rédacteur | Mike Bayfield |
| Designer | Albert Pozo |
| Directeur artistique | Till Overwien |
| Directeur de création | Fabiano Oliveira |
| Responsable de la création | Wolfgang Schneider |
| Responsable de la création | Ton Hollander |
| Responsable de la création | Darren Richardson |
| Directeur de la création | Ton Hollander |
| Directeur Général Création | Kristoffer Heilemann |
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