| Titre | Bracelets |
| Agence | Duval Guillaume |
| Campagne | Bracelets - MSF |
| Annonceur | Médecins sans Frontières |
| Marque | Artsen Zonder Grenzen / Médecins Sans Frontières |
| Mise en ligne | Mai 2007 |
| Produit | Human Aid |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | Raise empathy by spreading the measuring bracelet that is used by doctors to define a kids chances of surviving. |
| Philosophie | Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. Its a system that is so simple, its almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished childs upper arm: the leg of a chair, fencing, bicycle stands, childrens prams etc... |
| Problème | Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause. |
| Résultat | Thanks to the campaign, MSF has received more than 1 million in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing. |
| Type de média | Etude de cas |
| Longueur | |
| Marché | Belgique |
| Directeur de création | Peter Ampe |
| Concepteur / rédacteur | Peter Ampe |
| Directeur de création | Katrien Bottez |
| Directeur artistique | Katrien Bottez |
| Directeur de création | Xavier Bouillon |
| Directeur artistique | Xavier Bouillon |
| Directeur artistique | Alexander Cha'ban |
| Directeur de clientèle | Inez De Pooter |
| Concepteur / rédacteur | Tiny Nys |
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