Bettson - "Rubdown"

Leo Burnett

Leo Burnett London, Royaume-Uni

3955

Titre	Rubdown
Agence	Leo Burnett
Campagne	Playful Gene
Annonceur	Bettson
Marque	Bettson
Date de première diffusion/publication	2016 / 11
Secteur d'activité	Loterie, PMU et jeux d'argent
Philosophie	Leo Burnett London has unveiled its debut work for the online gambling brand Betsson, having won the account in a four-way pitch earlier this year.The campaign comprises two different 30-second TV executions designed to show the online betting is no different to spending a bit of money on games and recognises the playful gene that sometimes rises to the fore and exists within us all.The first spot “Estate Agent” shows an estate agent showing prospective buyers around a house before disappearing and then jumping out on them from a cupboard. The second, “Rubdown”, features a sportsman getting a post-game massage before someone changes the music playing in te background from rap music to something more romantic. The campaign is running in Norway, Finland, Poland and Sweden.The campaign was created by Phill Meyler and Dareen Keff and directed by Brad Lubin through MindsEye.
Type de média	Télévision & Cinéma
Longueur	30 seconds
Directeur de création	Phillip Meyler
Directeur de création	Darren Keff
Producteur, agence	Michelle Hickey
Photographe	Liam Ricketts
Producteur exécutif	Hughie Phillips Phillips
Producteur	Hera King
Monteur	Ed Cheeseman
Directeur de la photo	Florian Hoffmeister