| Titre | Subway Logo |
| Agence | Turner Duckworth |
| Campagne | Subway Visual Identity |
| Annonceur | Doctor's Associates, Inc. |
| Marque | Subway |
| Mise en ligne | Octobre 2018 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | We needed a visual identity that convincingly communicated that Subway created the idea of order customization and choice for the consumer back in 1965, a model that is widely copied today. It was important for the story to be relevant to consumers and expressed by an empowering and engaging identity system. In a world where fresh is expected and overused, we had to reframe what freshness can truly mean for a brand. The goal was to act fresh, and look fresh without verbally claiming it — all with the confidence of a brand that invented the submarine sandwich category.This iconic system, which started rolling out in Spring 2017, is brought to life across all touch points including packaging, uniforms, signage. It has also inspired new designs for menus, the website, app, social media, digital ordering and environmental design of the restaurants (restaurant design by FRCH). |
| Type de média | Presse & publications |
| Longueur | |
| Agence créative | Turner Duckworth |
| Head of Design | David Turner |
| Head of Design | Bruce Duckworth |
| Directeur de création | Andy Baron |
| Concepteur / rédacteur | Colin Corcoran |
| Photographe | Marion Luttenberger |
| Typographe | Ian Brignell |
| Directeur de la création | Sarah Moffat |
Plus de réalisations
VOIR TOUSEqual Justice Initiative - Logo
- MARQUE:
- Equal Justice Initiative
- AGENCE:
- Turner Duckworth
Special K Visual Identity and Redesign
- MARQUE:
- Special K
- AGENCE:
- Turner Duckworth
Angriest Whopper
- MARQUE:
- Whopper
Miller Lite Summer
- MARQUE:
- Miller Lite
- AGENCE:
- Turner Duckworth
Congratulations - 100-year anniversary
- MARQUE:
- 46664/Coca-Cola
- AGENCE:
- Turner Duckworth
Brawny Packaging Redesign and Visual Identity
- MARQUE:
- Brawny
- AGENCE:
- Turner Duckworth
Harvest Cheweee Packaging Re-Design
- MARQUE:
- Harvest Cheweee
- AGENCE:
- Turner Duckworth
Kettle Chips Design
- MARQUE:
- Kettle Chips
- AGENCE:
- Turner Duckworth