Me & City - "Me & City - Polluted lookbook"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, Chine

39389

Marque: Me & City
Pays: Chine

Annonceur: Me & City

Titre	Me & City - Polluted lookbook
Agence	FRED & FARID Shanghai
Campagne	Polluted lookbook
Annonceur	Me & City
Marque	Me & City
Date de première diffusion/publication	2016 / 1
Secteur d'activité	Mode, vêtements, chaussures
Synopsis	China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film.
Type de média	Applications
Longueur	84 seconds
Plus d'info	http://mecity.banggo.com/
Responsable de la création	Fred & Farid
Directeur de la création	Feng Huang
Directeur de création	Laurent Leccia
Concepteur / rédacteur	Laurent Leccia
Concepteur / rédacteur	Nix Xiong
Directeur artistique	Alexis Chatain
Directeur artistique	Jerome Pinel
Producteur, agence	Karim Naceur
Digital Agency producer	Erick Alonso
Producteur	Takan Tao
Réalisateur	Laurent Leccia
Photographe	Chen Lu
Photographe	Alexis Chatain
Agency supervisor	Fred & Farid
Agency supervisor	Edmond Ho
Brand supervisor	Daniela Silva
Brand supervisor	XinAi ZHANG
Brand supervisor	Bobo Cui