Three + Samsung - "Exterior"

Boys and Girls

Boys and Girls Dublin, Irlande

5128

Marque: Three + Samsung
Pays: Irlande

Annonceur: Three + Samsung

Titre	Exterior
Agence	Boys and Girls
Campagne	Connected Restaurant
Annonceur	Three + Samsung
Marque	Three + Samsung
Date de première diffusion/publication	2018 / 11
Secteur d'activité	Détail, distribution, chaînes de restaurants
Philosophie	Creative agency Boys+Girls today announces its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite the distance and time difference between them. Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant.com by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect across time zones, bringing friends and family together at a time when they feel the separation most. A time when almost every dinner table in Ireland is missing a loved one who can’t make it home for Christmas. Diners will indulge in a festive three course menu together, and can also look forward to plenty of unique surprises that only The Connected Restaurant could cook up, including a bespoke photo booth that enables loved ones in Sydney and Dublin to have their picture taken together in real time. Boys+Girls collaborated with innovation production studio, UNIT9, to create a high-tech experience where the technology effectively disappears for the guests to make a human connection. Multiple high-definition cameras and targeted microphones are synced instantaneously across the globe and relayed to the latest Samsung screens. Every element of the experience is seamlessly co-ordinated in both locations, from technology to table service, to ensure that the diners are connected as though they were seated at the same table. This specially designed restaurant will be located on Clarendon Street in Dublin city centre with the other half on Holt St, Surry Hills in Sydney Australia. Boys+Girls will be launching a brand film featuring the best moments from the restaurant on 17th December.
Type de média	Promotion & Evènements
Marché	Australie
Directeur de la création	Rory Hamilton
Directeur de création	Kris Clarkin
Head of Digital	Shane Casey
Experiential Director	Karleen Smyth
Group Business Director	Pat Stephenson
Responsable de budget agence	Andrea Dalton Doran
Chef de projet	Sara Morrow
Planneur stratégique	Chloe Hanratty
Head of Activation	Dan Henson
Experiential Executive	Sadhbh Murphy
Responsable de la production	Derek Doyle
Head of Design	Barry Smith
Motion Design	Patrick Horan
Producteur digital	Tom O'Reilly
Web Developer	Jack Webber
Head of Brand & Marketing	Aislinn O’Connor
Marketing Manager	Rachel Cunningham
Marcomms Campaign Manager	AnnMarie O’Brien
Digital Marketing Manager	Cian McDonagh
Head of Marketing, Samsung Ireland	Linda Nolan
Marketing Manager	Idé O'Brien
Marketing Manager	Ciara Walsh
Production Partner	UNIT9