| Titre | Who killed Deon |
| Agence | AMV BBDO |
| Campagne | Who killed Deon? |
| Annonceur | The Metropolitan Police Service |
| Marque | Anti Knife Crime |
| Date de première diffusion/publication | 2010 / 10 |
| Secteur d'activité | Violence domestique, agressions sexuelles |
| Slogan | Search Who Killed Deon? |
| Philosophie | We needed to raise awareness of this law and its implications. Our interactive campaign opens depicting a party where murder is committed. The viewer is then asked 'Who killed Deon?' and can watch the individual journey of each of our 6 key protagonists and discover who was guilty of the murder |
| Problème | We were briefed with creating a campaign educating 12-15 yr olds about the law of Joint Enterprise. This law means you don’t need to strike the deadly blow or even be at the scene to be convicted of murder. |
| Type de média | Télévision & Cinéma |
| Equipe créative | Aidan McClure |
| Equipe créative | Laurent Simon |
| Maison de production | Mad Cow |
| Réalisateur | Simon Ellis |
| Producteur | Jonas Blanchard |
| Producteur exécutif | Pete Chambers |
| Monteur | Matt Swanpoel |
| Post production | Luke Coulson |
| Son | Ben Gulvin |
| Musique | Sam Ashwell |
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